La Jolla Concierge Medicine

A Different Standard of Care

Why La Jolla patients are choosing this practice?

Most primary care offices today operate on a model that wasn't designed for the patient; it was designed for insurance reimbursement. Fifteen-minute slots.

Triple-booked schedules. Three-week waits for an appointment about something you've been worrying about for a month. After fifteen years inside that system, Dr. Brar built A Personal Physician to practice medicine differently.

Our Regents Park Row office sits minutes from UC San Diego Health, Scripps Memorial Hospital La Jolla, and Jacobs Medical Center. That proximity isn't a coincidence; it's how Dr. Brar designed continuity of care. When one of our patients needs hospital admission, he coordinates directly with the inpatient team. When they need a specialist, he calls personally. When they're discharged, he sees them in follow-up himself, not a colleague, not a rotating physician.

We keep our patient panel deliberately small. That's how every patient gets unhurried appointments, same-day access for acute issues, and a relationship with a physician who actually remembers their history.

What's Included

Concierge medicine, redesigned around continuity

Hospital & Specialist Coordination

We are an independent, non-bureaucratic practice. We put your interests first, utilizing our access and familiarity to coordinate your specialized care across any healthcare system, from UCSF to Sharp.

Direct Access to Dr. Brar

Get direct access to your physician when you need it most. We spend more time talking to our patients so you get true personalized attention, rather than feeling like you're at a "pill mill".

Executive Physicals & Advanced Screening

Comprehensive workups including Galleri multi-cancer detection, Prenuvo whole-body MRI, fit3D body composition, and 100+ marker advanced lab panels.

Medical Weight Loss & GLP-1 Programs

Properly supervised treatment with semaglutide (Ozempic, Wegovy) and tirzepatide (Mounjaro, Zepbound). Integrated with nutrition, lifestyle, andmetabolic monitoring.

Coordination of Post-Acute Care

We comfortably manage patients throughout the entire continuum of post-acute care. Whether a loved one needs a skilled nursing facility, assisted living, or home health services, we coordinate everything to get them safely home.

Diabetes Reversal Program

Evidence-based protocols built around lifestyle change, nutrition, and pharmacologic support. In our practice, patients have shown meaningful HbA1c improvement within 90 days when protocols are followed consistently. Individual outcomes vary.

Explore all services →

La Jolla Office

Visit our office on Regents Park Row

Our La Jolla office is located at 4150 Regents Park Row, Suite #325 in the Regents Park complex near La Jolla Village Drive. The location is intentional: we are within minutes of UC San Diego Health, Scripps Memorial Hospital La Jolla, and Jacobs Medical Center. For a primary care practice that coordinates closely with specialists and hospital admissions, that proximity matters every week.

We keep our patient panel deliberately small. That's how every patient gets unhurried appointments, same-day access for acute issues, and a relationship with a physician who actually remembers their history.

Address
4150 Regents Park Row, Suite #325
La Jolla, CA 92037

Hours
Monday – Friday · 9 AM – 4 PM

Phone / Text
858-209-3717

Nearby Hospitals
Minutes from UC San Diego Health and Scripps La Jolla

Get Directions

Call +858-209-3717

Insurance & Investment

Does my insurance work with concierge medicine?

Yes. Membership at A Personal Physician is separate from your insurance; the membership covers the access, the time, and the relationship with your physician. Your visits, labs, prescriptions, imaging, and specialist referrals are still billed to your insurance the way they always have been.

We accept most major insurance plans, including Aetna, Cigna, Medicare, Anthem, and United Healthcare. Membership fees are often eligible for FSA and HSA reimbursement. We'll help you confirm eligibility before you commit.

See Insurance Details

Accepted Insurance Providers

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A Different Standard of Care

What our La Jolla patients say

“Dr. Brar is amazing. He was very attentive to my needs and answered all of my questions. He is truly the best doctor I have seen in San Diego County.”

Dr. B..D.

Concierge Care Program

“Before finding Dr Brar I had a hard time losing weight. He worked on a plan with me that was realistic and ultimately gratifying. I’ve lost 15 pounds so far and am continuing to reach my personal goals. Highly recommend his priceless help.”

Victor, D.

Diabetes Reversal Program

“We had a virtual appointment. He was very accommodating and really listened to what I was needing and ready help with prescription refills and my general health. I am very happy for making the choice to choose him as my primary care Doctor.”

Sarah, D.

Diabetes Reversal Program

“I was very pleased with my first visit. The staff was so nice and helpful. Dr. Brar has a kind, intelligent personality. He listened to me and dispensed wise advise. It was better than I thought it would be & I will recommend him to others.”

Monet G.

Diabetes Reversal Program

“Dr. Brar is very kind, he listened to my concerns and explained everything perfectly, he made me feel confidence that I am in excellent hands for the care of my health and well-being.”

- Dr. S.B.

Diabetes Reversal, 2024

Recognized care, measurable results

3×

San Diego Top Doctor
( 2023, 2024, 2025)

3,200+

Patients personally
cared for since 2010

15+

Years of internal
medicine experience

Frequently Asked Questions

Concierge medicine in La Jolla, answered

What membership plans do you offer?

We have three monthly memberships. Executive Health ($425/month) covers personalized primary and preventive care. Executive Plus ($950/month) adds biochemical diagnostics so we can stay ahead of problems instead of reacting to them. Elite Home Care ($1,350/month) is our top tier and includes 2 home or ILF visits per year, plus mobile phlebotomy and imaging at no extra cost.

Is there an annual plan available?

Yes. The $5,000 and $10,000 annual Executive Health Programs include Fit3D PRO scans, Galleri multi-cancer testing, and functional health labs twice a year, along with expedited scheduling and a full executive physical. The $10,000 version delivers as much of this as possible at home.

What's the difference between Executive Health and Executive Plus?

Executive Health is concierge primary care and preventive screening. Executive Plus adds advanced functional blood work twice a year, Galleri screening once a year, priority scheduling, and direct calls from Dr. Brar to your specialists when needed.

What does Elite Home Care include?

Everything in Executive Plus, with home visits, full coordination between your specialists (every note goes to every provider involved), and personal calls and visits to help you make sense of what each specialist is recommending. It's the right fit if you want care at home or you're moving between hospital, SNF, home health, and home.

Can family members share a membership

Each plan is built around one patient, but we offer a 25% discount for additional family members. Call us to talk through the options. Many of our patients only spend part of the year in San Diego, so we try to be flexible

How do I enroll?

Call 858-209-3717 to pick a plan. Payment goes through our HIPAA-compliant portal. Most patients are seen within a week.

Which plans include labs and imaging?

Executive Plus and Elite Home Care. Not every test or scan is covered, but most of the standard ones are.

Are Galleri and Cologuard included?

Galleri is included in Executive Plus and Elite Home Care. Cologuard, ColoFit, and Shield can usually be billed through insurance once a year.

Do all plans include Fit3D?

Yes. Every membership includes complimentary Fit3D scans to track your body composition over time.

What is the Executive Longevity Lab Panel?

A $750 add-on you can pair with any plan. It gives us deeper biological data for patients focused on longevity. Anyone can order these labs at Quest. What matters is having someone who knows how to interpret and act on them.

Is the Advanced Cleerly Heart Scan or Whole-Body MRI included?

No. These are newer diagnostic services and they're billed independently. We can coordinate scheduling and walk you through the results. Our job is to help you actually improve the numbers, not just collect them.

Are weight loss and diabetes reversal programs included?

Yes. That's part of preventive care. Some pieces (GLP-1 medications, advanced labs) may carry extra costs depending on your risk factors. We discuss this during your visits.

Do plans include specialist visits?

No. Specialists run their own offices. Executive Plus patients usually get expedited scheduling when availability allows.

Do you accept insurance?

Memberships are direct-pay for services your insurance doesn't cover. Follow-up visits, annual H&P, telephone visits, and CCM/RPM are billed through your primary insurance because they're required to be.

What about after-hours access?

All tiers include after-hours access for urgent needs. For real emergencies, call 911 first.

Does Dr. Brar follow me into the hospital?

Yes. He can consult during hospital admissions and stay involved through skilled nursing or assisted living. We also have case managers who can get home health and palliative care teams to you within 24 hours.